Keep your lens height a few centimetres above subject's nose height. This means the subject is looking up at the camera slightly and reducing the double-chin problem.
This also means there's less chance you are looking up inside your subject's nose.
Having the subject's face tilted slightly upwards on location usually means that there is better quality, more even light on the subject's face and less chance of deep shadows in the eye sockets, commonly referred to as raccoon eyes.
At 5'5" I often have trouble getting my lens higher than my subject's nose. A small ladder, a Pelican camera case or simply standing one or two steps higher are simple solutions. You can even get your subject to sit or kneel while you continue standing.
Obviously, distance to the subject will determine just how high you need to be. If your subject is less than a metre away you only need to be 4-5 cms higher. However, if you are shooting from ten metres away you should be about 50 cms higher (10x5cms = 50 cms).
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